Summer is sizzling and it’s finally time to pull out that Missoni bikini you stole out from under some other eBay bidder in East Hampton. But what's a bikini without that flawless face-with-just-a-perfect-hint-of-color? Girl, you're gonna be theBalm with what we're featuring this month.  Kate Moss slide over. There's someone else who looks like her bare face could grace a magazine cover while lying on hot white sand!

  

About the Brand: Marissa Shipman, founder of theBalm, “longed for a work environment where everything smelled delicious and where people looked and felt fabulous.  Instead of searching for such an environment, she decided to create her own world of all things beautiful, and theBalm was born.  Thebalm is a line of quality makeup made with only the best ingredients guaranteed to give you a beautiful, natural look.  The products all have sassy names that reflect the personality of the brand…a mix of sexy and serious, smart and funny, romantic and rebellious.”

 

Why We Love It:  We love the personality of this brand.  From the packaging, to the names of the colors, it’s sassy, sexy and sweet all at the same time.  Second only to the “cute” factor, we love the quality of the products themselves.  The textures are near perfection and the colors are all so beautiful and wearable, it’s hard to pick just one!  Lastly, we love how conscious they are of today’s “on the go girl” with products that are travel friendly and multi tasking like, the Pick Me Up pencil liners, Hot Mama all in one shadow/blush, or the Balm Shelter lip gloss with spf.

 

Current Obsessions: It’s official, we are crushing on the Plump Your Pucker plumping lip gloss!  The flavors all smell just like the names, and the menthol is tingly, but in a not so severe cooling kind of way.  Our three favorite shades are Cocoa My Coconut (great nude especially for warmer complexions), Pink My Lemonade (super sweet sheer pink), and Strawberry My Daiquiri (surprisingly beautiful and fresh berry color – perfect for summer eves!).

 

We’re also obsessing over the Hot Mama all in one shadow/blush (seriously, if there is only one thing you can take with you, this might be it – total multi-tasker and perfect on almost all skintones) and the Staniac tinted gel blush.

In the Box: Subscribers to the July Yellow Box received three amazing items from theBalm’s lineup, plus a special bonus:  A Stainiac ‘hint of tint’ gel blush (The gel formula allows time to blend -aka- no streaks.  Just a dab will do to give you a perfect cheeky glow anytime day or night.); A Plump Your Pucker plumping lip gloss (formulated with vitamin C, menthol and Maxi-lip, for full luscious lips); A matching Read My Lips lip liner (perfect to add at night to the gloss for a more dramatic pucker.); and as an extra bonus, a compact mirror (so you can play mirror mirror on the wall). It’s official, you’re now so hot, the sidewalks are melting!

 

For more info about theBalm and where to buy it go to www.thebalm.com